The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect
Social & External
The people behind it
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.
Commissioned by developer Harry Macklowe to promote properties at 432 Park Avenue in New York City, this short film tells the story of a ballet dancer who travels from her mansion estate to the city to move into the building where certain famous faces come up along the way.
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
A documentary about the legendary Japanese filmmaker.
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.
A documentary on the marketing of pop culture to Teenagers.
A travelogue through the diverse neighborhoods of Madrid, its picturesque streets and its history; and an approach, with a sense of humor, to the lighted signs and advertising slogans of the shops: an unusual portrait of the city and its people.
A series of visual paradoxes between the names of the streets of Madrid and those of the shops located in them.
Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Adertising & Layout' in Blumenfeld's motion image work.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Process & Surrealism' in Blumenfeld's motion image work.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Abstraction & Distortion' in Blumenfeld's motion image work.
Those who knew iconic funnyman John Candy best share his story, in their own words, through never-before-seen archival footage, imagery, and interviews.
Through deeply personal interviews with her siblings and an examination of the photographs, letters, and belongings left behind, Mariska assembles a new portrait of her mother Jayne Mansfield, an extraordinary and complex woman.
A documentary about the life and films of director John Ford.
The life and career of one of comedy's most inimitable modern voices, Mr. Gilbert Gottfried.
The life of Mr. Spock, as well as that of Leonard Nimoy, the actor who played him for almost fifty years, written and directed by his son: Adam.
Brilliant, long in-the-works story of the life and art of the world's greatest comedian and the cinema's first genius, Charlie Chaplin. Produced, written and directed by renowned film critic Richard Schickel.
A documentary about the making of season five of the acclaimed AMC series Breaking Bad.
This compelling Documentary moves beyond the spotlight and past the attention-grabbing headlines to give pop superstar Chris Brown a chance to tell his own story. New interviews with the international phenomenon reveal long-awaited answers about his passion for making music, his tumultuous and much publicized relationships, and the pitfalls of coming of age in the public eye. Also included is new concert footage, behind-the-scenes access, and special interviews from Usher, Jennifer Lopez, DJ Khaled, Mike Tyson, Jamie Foxx and others.
SEDUCED AND ABANDONED combines acting legend Alec Baldwin with director James Toback as they lead us on a troublesome and often hilarious journey of raising financing for their next feature film. Moving from director to financier to star actor, the two players provide us with a unique look behind the curtain at the world's biggest and most glamourous film festival, shining a light on the bitter-sweet relationship filmmakers have with Cannes and the film business. Featuring insights from directors Martin Scorsese, 'Bernando Bertolucci' and Roman Polanski; actors Ryan Gosling and Jessica Chastain and a host of film distribution luminaries.
Over 35 years after Bob Lazar's revelations, this documentary exposes secrets of a facility the government still denies. Featuring Lazar's testimony, recreations, and new evidence, it reopens a case that continues to spark global curiosity
A comedic, brutally honest documentary following self-destructive TV writer Dan Harmon as he takes his live podcast on a national tour.
A night of drunken chaos rocks a quiet Dutch town in this shocking documentary about a teen's birthday invite that accidentally went viral on Facebook.
With unprecedented access to the official archives and intimate recollections from the band, both current and past, Iron Maiden: Burning Ambition invites fans to experience one of the most iconic journeys in music history. Spanning five decades, this electrifying documentary charts the band’s rise from the pubs of East London to the world’s biggest stadiums. Featuring exclusive interviews with band members and contributors such as Javier Bardem, Lars Ulrich and Chuck D, as well as all-new animated sequences of the band's legendary mascot, Eddie, the film offers a rare and intimate look at Iron Maiden’s uncompromising vision and unwavering connection with their truly global army of fans.
A documentary special that explores the power of identity behind the iconic superheroes we know and love today. These legendary Marvel creations and stories have not only reflected the world outside our window – they have become a reflection of our own identities and who we truly are.
A visual montage portrait of our contemporary world dominated by globalized technology and violence.
Behind-the-scenes documentary about how Lionel Messi succeeded in lifting the World Cup – the only trophy to have eluded him in an incredible career.
A documentary about ten very different lives connected by having appeared onscreen wearing masks or helmets in Star Wars.
Explore the evolution of Buzz Lightyear from toy to human in the making of Pixar’s Lightyear. Dive into the origin and cultural impact of everyone’s favorite Space Ranger, the art of designing a new “human Buzz,” and the challenges faced by the Lightyear crew along the way.
Featuring interviews with filmmakers and industry legends, discover the origins and evolution of The Joker, and learn why The Clown Prince of Crime is universally hailed as the greatest comic-book supervillain of all time.
The life and career of an actor, artist, and icon. His own journey through his own camera.
