X-Rated: The Ads They Couldn't Show

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Helvetica

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

The Atomic Cafe

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

Juzo Itami: The Man with 13 Faces

A documentary about the legendary Japanese filmmaker.

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

POM Wonderful Presents: The Greatest Movie Ever Sold

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

The Light Bulb Conspiracy

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

The Merchants of Cool

A documentary on the marketing of pop culture to Teenagers.

Paseo por los letreros de Madrid

A travelogue through the diverse neighborhoods of Madrid, its picturesque streets and its history; and an approach, with a sense of humor, to the lighted signs and advertising slogans of the shops: an unusual portrait of the city and its people.

Experiments in Advertising: The Films of Erwin Blumenfeld: Advertising & Layout

Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Adertising & Layout' in Blumenfeld's motion image work.

Programming the Nation?

Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.

Rhythm

Intended as a publicity film for Chrysler, Rhythm uses rapid editing to speed up the assembly of a car, synchronizing it to African drum music. The sponsor was horrified by the music and suspicious of the way a worker was shown winking at the camera; although Rhythm won first prize at a New York advertising festival, it was disqualified because Chrysler had never given it a television screening. P. Adams Sitney wrote, “Although his reputation has been sustained by the invention of direct painting on film, Lye deserves equal credit as one of the great masters of montage.” And in Film Culture, Jonas Mekas said to Peter Kubelka, “Have you seen Len Lye’s 50-second automobile commercial? Nothing happens there…except that it’s filled with some kind of secret action of cinema.” - Harvard Film Archive

La face cachée de l'homme en noir

Ardisson, l'Homme en Noir : l'hommage

DJ Punk: The Photographer Daniel Josefsohn

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.

24×36

A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.

The Persuaders

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Advertising at the Edge of the Apocalypse

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

No Measure of Health

No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”

The Way to the Heart

Ava, an award-winning chef at a big-city restaurant, has lost her spark. Her boss sends her out to find herself to save her menu and her job. She returns home and finds little to inspire her, but when she reunites with her childhood friend Logan, Ava has to get her head out of the clouds and her foot out of her mouth to rediscover her passion for food.

Night of the Living Doo

In a spoof of 1972's The New Scooby-Doo Movies, Scooby-Doo and the Mystery Inc. gang pick up a hitchiking Gary Coleman. Soon after, the Mystery Machine proceeds to break down (multiple times) leaving them stranded at a haunted castle owned by David Cross.

123 Hugs

If hugs are tangible why am I hugging the void

Nullarbor

An animated road-movie set across the vast and barren landscape of Australia's Nullarbor Plain.

Three Little Pirates

The stooges are castaways from a garbage scow who land on Dead Man's Island where everyone is living in olden times. To escape from the governor, they disguise Curly as a Maharaja and win permission to journey to their own country to fetch presents. The governor is fooled, but the boys run into more trouble in the den of Black Louie the pirate where Curly is forced into a knife throwing contest with Larry as the target. Things look bad until a mis-thrown knife cuts the rope that holds the chandelier and it crashes down on Black Louie's men. With the pirates defeated, Moe decides to take over as ruler of the island.

RED

Set in the Cold War era of the 1950's, Relations between the United States and Russia are tense. Senator Joseph McCarthy has many Americans convinced that the Communists have infiltrated society. Paranoia runs rampant, as decent Americans lose their jobs on suspicion alone. Floyd Woods served as one of the FBl's top Special Agents until he was accused of having Communist sympathies. Floyd lost his job despite lack of evidence to support these claims. He now works as a small time insurance investigator, who's flown into the small town of Sherrill, NY to investigate a life insurance claim, only to find himself distracted by the locals' odd behavior.

Géniales !

Red

Three years living in Sunset Park, living between the BQE and the Greenwood Cemetery, accumulating footage of junkyard cats, Park Slope strollers, burned out cars, flying birds.

Scooby-Doo! Mecha Mutt Menace

Mecha Mutt, a revolutionary remote-controlled lunar rover resembling a large canine, goes rogue at Houston's Annual Science Expo. Scooby-Doo! Mecha Mutt Menace is the fourth in a series of direct-to-video short films.

Liberation: The Last Assault

In Berlin, Lieutenant Yartsev's infantry and Tzvetaev's battery fight their way in the U-Bahn. Captain Neustroev's company is selected to hoist the Victory Banner atop the Reichstag.

Teddy Bear

Alex receives a gift from a unknown person: a teddy bear. Soon, she begins to notice some of her friends disappearing.

Corrido del potro lobo gatiado y la yegua colorada

Mexican feature film

Voice

An 18-year-old woman is on the run from the repressions in Belarus. She took part in the demonstrations against falsified elections in August 2020 and protested the inauguration of the former president. She went through arrests and detentions.

The Quest for the Holy Grail Locations

A documentary with Terry Jones and Michael Palin travelling to the locations of "Monty Python and Holy Grail".

Sister Act 2: Back in the Habit

Deloris Van Cartier is again asked to don the nun's habit to help a run-down Catholic school, presided over by Mother Superior. And if trying to reach out to a class full of uninterested students wasn't bad enough, the sisters discover that the school is due to be closed by the unscrupulous chief of a local authority.

Red

The Dream-Quest of Unknown Kadath

"Three times Randolph Carter dreamed of the marvelous city, and three times was he snatched away while still he paused on the high terrace above it." Thus begins H. P. Lovecraft's epic tale of the courageous dreamer Randolph Carter and his search for the mystical sunset city by petitioning the gods of Kadath. During his journey, he travels deep into the world of dream, to the edge of the world, to the moon and back, and to the heights and depths of human and... inhuman experience. Written by Edward Martin III

Godless

A nurse traffics the ID cards of demented patients on the black market of identity theft. Driven by easy cash, and an addiction to morphine, she struggles to keep tabs on her emotional void, and a growing fear of punishment.

Julian Po

Christian Slater is a stranger who comes to a small town. The local citizens think he's up to no good. After bothering him for a while, he blurts out in frustration, that he is there to kill himself.