CinemaOSMovie · 1954 · 0h 21m

The Secret of Selling the Negro

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

60%(1)IMDbDocumentary

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Directed byWayne A Langston

Play
Status
Released
Runtime
0h 21m
Language
EN
Released
July 4, 1954
Studios
Johnson PublishingSarra

Watch the

Trailers & teasers

1 video
THE SECRET OF SELLING THE NEGRO (1954)

THE SECRET OF SELLING THE NEGRO (1954)

Featuring

Cast & crew

1 credited
Starring
Robert Trout

Robert Trout

Self - Host

Creative team
Directed by
Wayne A Langston
Written by
Helen A. Krupka
Produced by
Joseph G. Betzer
Harry W. Lange

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