CinemaOSMovie · 2026 · 0h 50m

How Chee!

The Infamous Local TV Ad That Became Folklore

DocumentaryComedyHistory

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

Directed byCraig Silliphant

Play
Status
Released
Runtime
0h 50m
Language
EN
Released
April 2, 2026
Studios
Thoughtlab Media

Watch the

Trailers & teasers

1 video
Trailer - How Chee!

Trailer - How Chee!

Featuring

Cast & crew

5 credited
Starring

Craig Silliphant

Narrator / Host

Chris Murphy

Doc Subject

Lara Murphy

Doc Subject

Andy Kwan

Doc Subject

Justin Kwan

Doc Subject

Creative team
Directed by
Craig Silliphant
Written by
Craig Silliphant

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