MORENA tells the uplifting story of the Philippine National Surf Athlete Ikit Agudo, who overcame the pressure to blend into a society obsessed with skin whitening. Within the ocean, she found happiness, strength, and pride in her roots. Inspiring young girls around the world to embrace who they truly are. In the Philippines, skin-whitening remains a billion-peso industry, a legacy of colonial beauty ideals that for generations have led many to neglect their true identity and natural beauty.
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MORENA tells the uplifting story of the Philippine National Surf Athlete Ikit Agudo, who overcame the pressure to blend into a society obsessed with skin whitening. Within the ocean, she found happiness, strength, and pride in her roots. Inspiring young girls around the world to embrace who they truly are. In the Philippines, skin-whitening remains a billion-peso industry, a legacy of colonial beauty ideals that for generations have led many to neglect their true identity and natural beauty.