CinemaOSMovie · 2011 · 1h 37m · PG

Pink Ribbons, Inc.

Capitalizing on hope.

66%(13)IMDbDocumentary

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Directed byLéa Pool

Play
Status
Released
Runtime
1h 37m
Language
EN
Released
September 11, 2011
Budget
$900,000
Revenue
$25,000
Studios
ONF | NFB

Watch the

Trailers & teasers

1 video
Pink Ribbons, Inc. (Trailer)

Pink Ribbons, Inc. (Trailer)

Featuring

Cast & crew

5 credited
Starring

Samantha King

Herself

Barbara Brenner

Herself

Barbara Ehrenreich

Herself

Nancy Brinker

Herself

Susan Love

Herself

Creative team
Directed by
Léa Pool
Léa Pool

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