CinemaOSMovie · 2023 · 1h 29m

Keeping It Up: The Story of Viagra

80%(1)Documentary

25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.

Directed byStephen Bennett

Play
Status
Released
Runtime
1h 29m
Language
EN
Released
December 8, 2023
Studios
BBCScreen ScotlandTwo Rivers Media

Featuring

Cast & crew

Creative team
Directed by
Stephen Bennett
Produced by
David Mckinlay
Catrin Rowlands

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